Find the business in sustainable business. Know what needs to be done to be sustainable.
Make credible marketing tool out of sustainability.
of the people don’t believe companies being responsible without proof.
of the people will hold companies responsible for sharing results.
of the people will do research to check the authenticity.
Our solution? Data. Loads of it. Buried within open databases, universities, studies, researchers heads and organisations like UN and World Bank. Modern computing allows us to combine and cross examine data with powerful algorithms, even artificial intelligence. Resulting a knowledge that is both more authentic, transparent and easy to understand. We call it Impact Report.
Impact Report offers credible way towards better future, planet and profit. Besides positive return on investment better business reputation means greater ability to attract talent and retain staff. So, Impact Report is really not just your everyday slide show.
A tool to know what needs to be done. A tool to optimise any brand’s ROI on sustainability. A tool to turn those actions into added brand value by objectively measuring their authentic, understandable impacts to the planet and society.
CEO of McCann Helsinki
Impact Report is a way for companies to prove the impact of their sustainability actions and transform that into brand value.
To me, the biggest strength of Impact Report is definitely the way it makes the impact of companies’ actions easy to comprehend for anyone. The chain of effects are taken into a very practical level making companies’ sustainable actions transparent and authentic.
In other words, Impact Report transforms sustainability rhetoric into reality for all, making brands more sustainable – and valuable. People will go for brands that support their values and, they are willing to pay more for those brands.