to increase understanding how to make the world more sustainable place.
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Yet, brands with a clearly stated purpose
grow 2 x faster than others.
Web application to visually communicate the impacts of your work to the world.
Company purpose is a key driver in engaging employees. Companies with higher engagement levels are:
22% more profitable
21% more productive
65% less employee turnover
Brands with with a recognized purpose of “improving well-being and quality of life” had
7x greater “share of customer wallet”
Based on 10 years international study, 50 companies with the strongest brand purpose (The Stengel 50) outperformed the broader S&P by almost 400%.
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Companies with a strong stated purpose, 58% reported 3-year revenue growth of 10% or more. In companies without a stated purpose, 42% reported flat or declining revenues.
53% of companies with a strong purpose were successful at innovation and transformation initiatives vs. just 19% without a strong purpose.
to translate the impact of complex concepts into common language.
to boost recalling of large quantities of information.
to enrich and amplify existing sustainability data.
to increase understanding about the impact of your selections.
